Stuart Elliott Copywriter

***Trivia question… Which famous copywriter sends bullets to his readers? (Read on to find the answer.)***
Using psychology to sell is such a fundamental part of marketing isn’t it?
You may not realise it but every time you write a sales letter or send an email there are hidden phsycological triggers that you should use to communicate […]

Hypnotic Marketing has just become Dr Joe Vitales best selling book ever…

It’s not just one ebook either… Along with all the bonuses, I’ve downloaded 32 pdf’s and mp3’s… Secret after secret, so much information crammed into every one…
Imagine how much money you can make with all those hypnotic tools in your arsenal
“Get it, Use […]

Hi there,
Here’s a short excerpt from a new book I’m busy with. It’s provisionally titled: ‘Writing With the Customer in Mind’
Whilst writing your sales letter you’ll agree that the customer’s thoughts and feelings are the most important thing to keep in mind as you write.
Your sales letter should address those feelings specifically, but what type […]

Hi There,
How are you today? Feeling fantastic I hope.
Direct response veteran Tom Collins suggests asking these 5 questions when assessing print advertising effectiveness:

Does the ad state or imply the problem? - Every ad presents a solution to a problem, whether it’s how to quench your thirst or choose your next car.

Does typography invite reading? […]

Want to jack-up the results that you get from your advertising?
Next time you plan a campaign be sure to follow these 7 guidelines and you can create a winning advertising strategy:

1. Plant Your Flag! Ask yourself, “What is the one great thing I can say about my product that none of my competitors […]

I would say so, let me tell you why…
Recently a client of mine wrote to me recently saying that he was having trouble making sales from his website.
I took a quick look and it was obvious why he was having problems; all that was on his page were a few lines of writing and half […]

If you want your prospects to easily understand your sales letter you need to give it a breath test.
That’s because short sentences are easier to read than long sentences. But how long is too long for a sentence?
You can determine the maximum sentence length by using the “breath test.”
Without taking in a […]

Before you can post or print your sales letter you need to proof-read it to ensure that there aren’t any mistakes.
But the problem is, every time you read your sales copy you run the risk of missing obvious mistakes even though you’ve used a spell checker and reread it more than once…
For instance, a major […]

I found this video of Gary Halbert teaching live at the system on ‘you tube’ just now. Have a look and see why he was so highly rated - he has a certain way of putting his point across.

If you’d like to wach more of his videos you can here at this tribute website - […]

Every copywriter worth his salt asks four simple questions about their prospect before they start to write their sales letters — these are fundamental questions… once you understand the power of them you will ask them every time you set out to write sales letters — without a second […]