Stuart Elliott Copywriter

My last post certainly caused a storm. A big thanks to all of you who have taken the time to comment or email me - your feedback is much appreciated.
You’ve probably noticed all the ruckus that has been traveling around the Internet with regard to the tactics I spoke about. The subject in question is […]

You’ve probably seen the emails flying around the Internet stating “There Will Be Blood” haven’t you? And when you read through them you see that there’s this big, well respected marketer who’s so pissed by a student of his who has supposedly ripped off a course of his and is now selling it that he’s […]

Hi There,
How are you today? Feeling fantastic I hope.
Direct response veteran Tom Collins suggests asking these 5 questions when assessing print advertising effectiveness:

Does the ad state or imply the problem? - Every ad presents a solution to a problem, whether it’s how to quench your thirst or choose your next car.

Does typography invite reading? […]

Want to jack-up the results that you get from your advertising?
Next time you plan a campaign be sure to follow these 7 guidelines and you can create a winning advertising strategy:

1. Plant Your Flag! Ask yourself, “What is the one great thing I can say about my product that none of my competitors […]