Stuart Elliott Copywriter

I would say so, let me tell you why…
Recently a client of mine wrote to me recently saying that he was having trouble making sales from his website.
I took a quick look and it was obvious why he was having problems; all that was on his page were a few lines of writing and half […]

If you want your prospects to easily understand your sales letter you need to give it a breath test.
That’s because short sentences are easier to read than long sentences. But how long is too long for a sentence?
You can determine the maximum sentence length by using the “breath test.”
Without taking in a […]

You may wonder where I’ve been these last few months and quite rightly.
My personal life took a turn for the worse last year and this demanded all my attention, and I needed to make time to sort it out.
You see my wife and I decided to separate and then ended up getting divorced - not […]