Stuart Elliott Copywriter

Before you can post or print your sales letter you need to proof-read it to ensure that there aren’t any mistakes.
But the problem is, every time you read your sales copy you run the risk of missing obvious mistakes even though you’ve used a spell checker and reread it more than once…
For instance, a major […]

I found this video of Gary Halbert teaching live at the system on ‘you tube’ just now. Have a look and see why he was so highly rated - he has a certain way of putting his point across.

If you’d like to wach more of his videos you can here at this tribute website - […]

What awful news…
When I heard this news last night I couldn’t believe it. But it’s true, on Easter Sunday Sir Gary, the Prince of Print, died in his sleep.
He was the best copywriter alive and his words taught me so much.
One of his best friends, John Carlton, has written a more fitting eulogy than I […]

Every copywriter worth his salt asks four simple questions about their prospect before they start to write their sales letters — these are fundamental questions… once you understand the power of them you will ask them every time you set out to write sales letters — without a second […]