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Archive for February, 2007

Writing trade Ads, or any Ads for that matter, that sell is an art that can be learned quite easily. Here are some tips straight from the horses mouth so to speak.
Master copywriter Bob Bly has given me this article so I can share these winning tips with you.
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How do you create an industrial or […]

Clayton Rocks!

Hi there,
Americas’ highest paid copywriter, Clayton Makepeace, has really put something special together this week.
A fantastic report detailing the 7 characteristics all great sales copy shares… It’s free and you won’t even have to give up your email address to read it.
Click here now to have a look and grab a cup of coffee when […]

Here’s a great article I was graciously given permission to use. It’s written by world renowned copywriter Bob Bly, the man McGraw-Hill calls ‘’America’’s top copywriter.’’
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To define what constitutes good print advertising, we begin with what a good print ad is not:

It is not creative for the sake of being creative

It is not designed to […]

Hi there,
I’ve just been reading through the ‘guruscam’ report which has generated quite a storm in the warrior forum and elsewhere…
The report purports to blow-the-lid-off of the ’scams’ of the so-called ‘gurus’ whose only want in life is to fleece the little guy.
You know how it goes…
Everyday you get bombarded with emails launching the […]

Hi there,
Pictures sell, Words tell…
Video sales letters can be very powerful - actually showing your prospect exactly what your product can do for him can be more effective than a whole string of words about the benefits of that product.
The trick is to tell your prospect what you’ve learnt from using that product or […]