Stuart Elliott Copywriter

Wow! The festive season came so fast and before too long will be way past…
Now is the time to sit down and start working on a plan for the New Year - don’t know about you but I think 2007 is going to one of the best years ever.
I’ve got many things up my sleeve […]

Write your sales letter in simple English – you are not writing a thesis on the theory of quantum physics that only a nuclear physicist needs to understand.
But…
You do need to use a level of English that your target audience would expect.
You are writing to a ‘normal’ audience and need to address them in simple […]

Hi there,
I’m always being asked what is the quickest way to learn the secret triggers and buttons that the ‘pros’ use in their copy.
The thing is, there is one way that doesn’t cost a dime, and that will implant these things in your brain as surely as a sledgehammer will crack a wallnut… but most […]