Stuart Elliott Copywriter

A former down and out teacher turned copywriter is giving away free sales letter critiques to celebrate the launch of his effective sales letter writing guide for home based business entrepreneurs. Stuart Elliott rolled out the service in response to requests from many would be home based entrepreneurs who don’t have the resources to pay […]

Now we’re getting to the nitty-gritty part of your sales letter – getting your prospect to buy ‘Will He or Won’t He?’
By now you have acknowledged the problem your prospect is facing and you have introduced your solution to him…
You have stressed the benefits of your solution and shown your collection of testimonials to back […]

“Email Marketing is Just Another Form Of Drug Addiction”
Hi there,
I’ve just got back from two weeks travelling around China.
As I was going to be away from home and I wanted to keep on top of things whilst I was away I set up an ‘email forward’ to my gmail account so that I could pop […]

What is a guarantee?
Yes, I know it’s an offer to give your prospect his money back if he doesn’t like your product but… What really is a guarantee?
I want you to think about this for a few moments….
Did you find the answer you were looking for? A guarantee is a risk reversal for your […]