Stuart Elliott Copywriter

Before you sit down to write that killer sales letter for your product just ask yourself these magic words
“What Am I Really Selling?”
I hope you’ve got a really good answer to this question because if you haven’t then you are going to have the same amount of success with your sales letter as you will […]

Wow, what a strange question!
Does this question whether your prospect is a mythical person like the dragons in fairy tales of old or does it ask whether you really know your prospect?
Well, there is truth in both sides of the question. A lot of would be marketers think they have found a killer product and […]